The Chartered Institute Of Management Accountants (CIMA)

Profile
CIMA - The Chartered Institute of Management Accountants - is a leading membership body that offers an internationally recognised professional qualification in management accountancy, which focuses on accounting for business

Project
Production of an interactive CD Rom to cover-mount on CIMA’s monthly magazine “Financial Management" in March 2006. Aim of the CD was to promote CIMA’s relatively new Continuing Professional Development on-line tool. The CD showed members, step-by-step, how to use the on-line service and drive traffic to CIMA’s website.

Take One was also asked to replicate 75,000 CDs and supply them with bespoke CIMA branded packaging.

CIMA Feedback
“We were already working with Take One so we had an existing relationship. We essentially wanted to give a free product more of a push. An online tool can sometimes be a bit daunting. The CD has gone down very well with our members. Take One were great – we had a tight deadline but they were very accommodating and flexible and their whole service was extremely professional. Steve was fantastic! Take One worked with us, let us feed into them and we are really pleased with the finished product."


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Cima