DEFRA

Profile
The Department for Environment, Food and Rural Affairs (Defra) is the UK Government’s Department responsible for the interests of farmers and the countryside, the environment and the rural economy; the food we eat, the air we breathe and the water we drink. Defra is responsible for championing sustainable development as the way forward for Government.

Project
Take One was commissioned by the communications directorate at the Department for Environment Food & Rural Affairs (Defra) to develop a digital photo-library that staff could access and use.

The project entailed us researching over 100 divisions within Defra. The aim of the research was to establish the roles and responsibilities of each division and to identify suitable photographic images that would represent the work of each. The telephone was the primary tool for gathering this information together with face-to-face meetings. The next phase of the project involved researching different locations and projects, organising props and models and arranging for Take One’s photographers to take the photographs. This often involved very complex logistics throughout the United Kingdom.

Once the photographs had been taken, the best images were selected, captions, keywords, location and a brief description were then added to each image. This was to enable each member of the Defra team to quickly and efficiently search for, and locate the images in the on-line digital library. The final phase of the project involved uploading each image and its metadata into the relevant category in the library. Authorised users were given access to the library with a username and password enabling them to search for images by category or keywords.

Defra Feedback
“We’ve worked with Take One on many occasions. They’re very reliable and they deliver to a very good standard and to deadline. As people they’re great to work with and we get on well with Carrie, Nick and the whole team. They’re always responsive and genuinely interested in what we are doing. The work they did for our photo library was of an excellent quality.” They came up with a truly creative solution to sometimes difficult and challenging scenarios.”

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