The presence of video online is greater than any of us can really comprehend but here are some incredible statistics that give us some insight into its significance:
YouTube stats taken from Youtube.com
Over 800 million unique users visit YouTube each month.
Over 3 billion hours of video are watched each month on YouTube.
70% of YouTube traffic comes from outside the US.
YouTube is localised in 39 countries and across 54 languages.
In 2011, YouTube had more than 1 trillion views, or almost 140 views for every person on Earth.
98 of AdAge’s Top 100 advertisers have run campaigns on YouTube.
YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011.
500 years of YouTube video are watched every day on Facebook.
Over 700 YouTube videos are shared on Twitter each minute.
100 million people take a social action on YouTube (likes, shares, comments, etc.) every week.
YouTube sees more than 500 tweets per minute containing a YouTube link.
Consumer stats
Companies using video for promotion have seen sales lift from 20% to 40%. (wecapture.co.uk)
Consumers who watch product videos are 85% more likely to buy products compared to those who do not watch. (Internet Retailer, April 2010)
Online retail shoppers who watch video spend about two minutes more on that site. (Internet Retailer)
Web video stats
59% of senior executives prefer to watch video instead of reading text. (wecapture.co.uk)
30% of Internet traffic is currently video.
By 2013, 90% of Internet traffic will be video. (2010 report from Cisco)
By 2014, online video ad spending will swell from $1.97 billion to $5.71 billion. (engage.tmgcustommedia.com)
Video email messages generate 2-3 X higher click-through rates compared to static emails. (engage.tmgcustommedia.com)
