Thanks for having us! Have a great day guys! So excited to meet Matt Lucus! What legend!
What is Effweek?
“The EffWeek 2018 flagship conference will happen at CodeNode in London on 09 October. Satellite events will take place throughout the week from 08 – 12 October. No less than four brand new “pieces of research will be published”.
“A year-round R&D programme is the backbone of EffWeek. The event is built around the research making it the most evidence-based event in the marketing calendar, focused on what makes marketing truly work. Here’s a rundown of the research you’ll be able to see for the first time at the conference”. (http://effworks.co.uk/effweek-2018-conference-dates-announced/)
EffWorks: MARKETING FOR GROWTH
Our ambition at EffWorks is to firmly position marketing as a route to profitable growth.
Established by the IPA, it is a long-term, global, and not-for-profit initiative. We address the issues that impact on effectiveness and challenge the content and context of marketing outputs.
We want to restore trust in marketing. We want to see culture change, from a focus on reporting, to a focus on learning. From justification and post-rationalisation to accountability and transparency. (http://effworks.co.uk/about/)