With the internet progressing and changing so rapidly, you may be finding it difficult for your company to keep up with it all, let alone stay ahead and successfully compete online. It seems that these days you need some pretty effective and creative marketing tools.
Many companies have chosen to incorporate videos into their websites as part of their online marketing strategy. The obvious question is why? Why web videos?
To put it bluntly, YouTube alone currently has over four billion views per day and 60 hours of video are uploaded every minute. By 2013 Cisco predicts that a staggering 90% of global consumer traffic will be made up of video… Wow!
So let’s explore it further: why exactly should you have a video online?
Type ‘Video’ and ‘SEO’ into Google and you will discover many articles explaining how video can improve your SEO results. With Google now owning YouTube, you are seeing more and more video (delete) results on page one of Google featuring video or sites that feature video. This is because Google is prioritising ‘video’ in its search algorithm. So, not only will video help promote your products and services online, it can also help those products and services to get found online.
comScore released web video consumption results in September, (delete) 09 which indicated that 85% of people online (delete) consumed an average of 10 hours of video a month online. Video has taken root on the internet to the point where visitors to websites are now looking for video content first.
Grabs and Retains Attention
People are much more likely to click play on a video than read a page of boring text. Video instantly engages a viewer, connects with them and draws them into exploring the rest of your site. Video is the best way to keep visitors to your site engaged and the best way to engage people with your brand. Time-on-page and time-on-site numbers increase when you add video.
Transparency is key. Build trust with your audience by enabling them to see, hear and meet you online. Video builds a relationship and acts as virtual face time.
Increases Sales and Bookings
Research has continually shown that video can directly lead to new sales and bookings online. Internet Retailer recently revealed that customers who view product videos online were 85% more likely to buy than those who didn’t. Videos have a powerful effect on people’s purchasing choices.
There you have it. Five quick and simple reasons that online video is becoming increasingly important and necessary for your business.